About Color Engines AI

Color Engines AI was started by people from the flooring industry who care about doing it better. We use AI to help carpet mills, paint and finish brands, and designers make far fewer physical samples, sell sooner and waste less.

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Why we built it

Seeing a new color or pattern shouldn’t mean waiting weeks for a physical sample. Today a carpet design starts as the loom’s machine file, and to show it anywhere else someone has to redraw it, photograph a sample, or build another image. Each copy is extra work, and another chance for the colors to drift. We built Color Engines AI to work from your own design files, so you can see a color, pattern or finish in 3D, under the lighting you choose, before anything is made or bought.

Our promise

What we promise our customers.

Built on color science
Light, surroundings and nearby colors all change how a color looks. Our engines are designed with that in mind, so what you see on screen is a trustworthy guide.
Built with customers
We treat the companies we work with as partners. Their feedback shapes what we build next, and we turn good ideas into working demos quickly.
Flexible by design
Use all three engines together, one at a time, or alongside the tools you already have. You choose where to start.

The team

Built by people who know this industry.

Decades of work with flooring and building-product brands, and a color scientist at the center of the engineering.

Bill Westrick

CEO and color scientist

Bill designs and builds the engines. A color scientist by training, he has led research and development for visualization tools used by flooring and building-product brands for more than 20 years.

Dan Dempsey

COO and Chief Investment Officer

Dan has worked with flooring and building-product manufacturers and retailers for more than 20 years. He leads the business side and keeps customers close to what we build.

Our engines

Three engines, built to work together.

Each engine picks up where the last one left off, so there are fewer samples, fewer redraws and less waiting. Use all three together, one at a time, or alongside the tools you already have.

Luma

For carpet & textile mills

Design, recolor and preview carpet from your own production files, built tuft by tuft.

How it helps: fewer physical samples, and decisions made sooner. See new colors and patterns in 3D, in the yarns you can order, before anything is tufted.

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